Strategic Innovative Marketing:4th IC-SIM, Mykonos, Greece 2015. 1st ed. 2017
Strategic Innovative Marketing:5th IC-SIM, Athens, Greece 2016. 1st ed. 2017
Strategic Design and Innovative Thinking in Business Operations:The Role of Business Culture and Risk Management Contributions to Management Science. 1st ed. 2018
Strategic Management and Innovative Applications of E-Government:
Strategic Design and Innovative Thinking in Business Operations:The Role of Business Culture and Risk Management
What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That´s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution...because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It´s the sense - backed by tangible metrics - that this is bigger than any of us imagined...except that you imagined precisely such an outcome. That´s the power of co-creation. 1. Language: English. Narrator: David Nour. Audio sample: http://samples.audible.de/bk/gdan/002228/bk_gdan_002228_sample.mp3. Digital audiobook in aax.