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Strategic Innovative Marketing
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Strategic Innovative Marketing5th Ic-Sim, Athens, Greece 2016Buchvon Androniki KavouraEAN: 9783319562872Einband: GebundenBeilage: BookSprache: EnglischSeiten: 544Abbildungen: 48 schwarz-wei&#223e und 76 farbige Abbildungen, BibliographieMa&#223e: 241 x

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Stand: 21.08.2017
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Strategic Innovative Marketing
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Strategic Innovative Marketing4th Ic-Sim, Mykonos, Greece 2015Buchvon Androniki KavouraEAN: 9783319338637Einband: GebundenBeilage: BookSprache: EnglischSeiten: 764Abbildungen: 41 schwarz-wei&#223e und 53 farbige Abbildungen, BibliographieMa&#223e: 241 x

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Stand: 21.08.2017
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Strategic Innovative Marketing als Buch von
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Strategic Innovative Marketing:5th IC-SIM, Athens, Greece 2016

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Stand: 21.08.2017
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Strategic Innovative Marketing als eBook Downlo...
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Strategic Innovative Marketing:5th IC-SIM, Athens, Greece 2016 Springer Proceedings in Business and Economics

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Stand: 03.08.2017
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Strategic Innovative Marketing:4th IC-SIM, Mykonos, Greece 2015 Springer Proceedings in Business and Economics

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Stand: 03.08.2017
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Strategic Innovative Marketing als Buch von
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Strategic Innovative Marketing:4th IC-SIM, Mykonos, Greece 2015 Springer Proceedings in Business and Economics. 1st ed. 2017

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Stand: 21.08.2017
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The New Strategic Landscape - Innovative Perspe...
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The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives.

Anbieter: ciando eBooks
Stand: 11.07.2017
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Strategic Innovative Marketing - 5th IC-SIM, At...
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This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing. Dr. Androniki Kavoura is an Associate Professor and Head, Department of Marketing, Technological Educational Institute of Athens, Greece. She completed her MSc in Media Management, University of Stirling, Scotland, UK and her PhD on Communication and Culture, University of Stirling, Scotland, UK. She has participated on research projects and her research interests include qualitative communication research methodologies, branding, advertising, tourism and culture. Her published work is associated with the role of communication in the marketing and advertising of services, cities, regions with the use of social media and other electronic means. She is member of the Editorial Board of many journals in communication, advertising, business and marketing. Dr. Damianos P. Sakas is a member of the educational personnel of the University of Peloponnese. In the past, he has served in the Communications office of the Prime Minister of Greece, and he was responsible for part of the mass media-related communications policy. He has academic background and previous experience in SA Companies, in relation to the Administration of Enterprises. He held a position in oligopoly as well as in large international companies, always as a Decision Maker. His career experience in management matters, combined with his academic background, helped him to acquire experience which he tries to transform into scientific research. His research interests are Strategic Negotiation, Business Communication, Strategic and Management, Dynamic Simulation Models, Computational Methods. Dr. Petros Tomaras is a full Professor of Marketing in the Marketing Department at Technological Educational Institution (TEI) of Athens Greece and a member of the Council TEI of Athens. He has academic and professional background and previous experience in Business and Organizations of the public sector. He is the author of four Marketing books and coauthor in two more. His main research interests are in the fields of the Marketing and Marketing Research. His articles have appeared in Procedia - Social and Behavioral Sciences - Elsevier, in Journal of Business Ethics, in many International Conferences in Marketing and in many Greek Scientific Journals.

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Stand: 11.07.2017
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Strategic Innovative Marketing - 4th IC-SIM, My...
202,29 € *
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This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing. Dr. Androniki Kavoura is an Associate Professor and Head, Department of Marketing, Technological Educational Institute of Athens, Greece. She completed her MSc in Media Management, University of Stirling, Scotland, UK and her PhD on Communication and Culture, University of Stirling, Scotland, UK. She has participated on research projects and her research interests include qualitative communication research methodologies, branding, advertising, tourism and culture. Her published work is associated with the role of communication in the marketing and advertising of services, cities, regions with the use of social media and other electronic means. She is member of the Editorial Board of many journals in communication, advertising, business and marketing. Dr. Damianos P. Sakas is a member of the educational personnel of the University of Peloponnese. In the past, he has served in the Communications office of the Prime Minister of Greece, and he was responsible for part of the mass media-related communications policy. He has academic background and previous experience in SA Companies, in relation to the Administration of Enterprises. He held a position in oligopoly as well as in large international companies, always as a Decision Maker. His career experience in management matters, combined with his academic background, helped him to acquire experience which he tries to transform into scientific research. His research interests are Strategic Negotiation, Business Communication, Strategic and Management, Dynamic Simulation Models, Computational Methods. Dr. Petros Tomaras is a full Professor of Marketing in the Marketing Department at Technological Educational Institution (TEI) of Athens Greece and a member of the Council TEI of Athens. He has academic and professional background and previous experience in Business and Organizations of the public sector. He is the author of four Marketing books and coauthor in two more. His main research interests are in the fields of the Marketing and Marketing Research. His articles have appeared in Procedia - Social and Behavioral Sciences - Elsevier, in Journal of Business Ethics, in many International Conferences in Marketing and in many Greek Scientific Journals.

Anbieter: ciando eBooks
Stand: 11.07.2017
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Co-Create: How Your Business Will Profit from I...
9,95 €
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That´s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution...because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It´s the sense - backed by tangible metrics - that this is bigger than any of us imagined...except that you imagined precisely such an outcome. That´s the power of co-creation. ungekürzt. Language: English. Narrator: David Nour. Audio sample: http://samples.audible.de/bk/gdan/002228de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.

Anbieter: Audible - Hörbücher
Stand: 14.06.2017
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